What is Mobile Marketing and it’s Use?

"Mobile Marketing" The term is introduced around a lot these days, but many people are only vaguely aware of what he really is. It is important to understand the basics of what this new breed of marketing is, how it works and why it is important to begin to use it for your business.

Almost all companies can benefit from using methods of mobile marketing and advertising. Whether your business is virtual, bricks and mortar, or both, you can use this powerful new marketing tool and a way.

Define Mobile Marketing

To begin; we define the term "mobile marketing. The Mobile Marketing Association defines as:

‘… A set of practices that enables organizations to communicate and collaborate with their audience in an interactive and relevant by any mobile device or a network ".

Generally, these mobile phones, smart phones, wireless handheld devices such as netbooks iPad or ultra-portable, and so on. Usually, the focus for mobile marketing is on mobile phones and smart, though. "Wireless Marketing, The term is often used, but it is less descriptive.

These are techniques that can work without the traditional marketing and build a foundation for the product marketing high. Read More about Strategies for Mobile Marketing

Mobile Phone Marketing Strategies

Marketing of cell phones did not really hit the main stream until about five or six years ago. This is now in the discussion due to the introduction and widespread adoption of short message services (SMS) – text messaging. Initially, methods were fairly ad hoc with a lot of hit-and-miss attempts (and consumers angry). One of the biggest downfalls is that many mobile operators had been charging customers for the message, therefore customers got very angry when companies sent them unwanted texts.

Finally, as unlimited SMS plans became common and traders have become more knowledgeable about the opt-in methods, this stated to smooth the technique and is more common practice today. Today, mobile marketing such as opt-in requires that the potential client to sign an active marketing lists. This is usually done by sending them a text to a business number (often a number to five or six digits) to the opt-in.

Systems were built around the market to include the opt-out options for the user (usually by sending a message to the business number again) and even taking into account the investigations and interactive, automated communications.  Newer phones are capable of multimedia message (MMS) interaction over SMS. This allows images, short videos, audio and other media to be sent to the mobile phone.

COnsider using Opt-in Mobile phone marketing to inform new customers of your website and services, this will increase your off – internet exposure and drive traffic to your site that you would not have otherwise received.
 

A useful strategy to obtain loads of website tradding is to generate a link wheel.  Once created, these wheels will create backlinks to your website's main page (and also sub-pages), which ultimately give you higher search results in the search engines, such as google.  Below is a step by step guide on how it works;

1) First what you have to do is create a Squidoo lens about your website topic. We have written a post about how to use Squidoo in the past and you can view it here – Using Squidoo for Backlinking.  Then what you need to do is create a Anchor Text link in your Squidoo lens back to your website. It is easy to open an account with Squidoo go to www.squidoo.com

2) Ok your next step is to write an article about your topic and submit it to any of the online article directories. Two of the more popular ones are GoArticles and Ezinearticles, but there are hundreds of article sites to pick from. Next you need to include a link back to your Squidoo lens in your article or resource box.

3) Now your next step is to create a Hubpage about your topic, again we have written a previous article on this – Using Hubpages for Backlinking – you will then link your new Hubpage back to the article that you wrote in step 2. Go to www.hubpages.com to create your account

4) Ok you are doing well so far, now you have to create a Google Knol about your topic and include a link back to your Hubpage, you can create a Google Knol here – http://knol.google.com/k

5) Next create a one page Blogger blog and link it back to your Google Knol. You can actually use the same Blogger blog to place links for many different link wheels.

6) Now from here you can leave the link wheel as it stands, and leave it "broken" or you can join the wheel by linking your website back to your Blogger blog. Either way, you should see your website rise in the search engines over the next week or two.

Make Money with a Directory Site

It is possible to earn revenue with a directory site. The revenue can come in the form of a one-time-fee or a regular payment depending on they way set up your directory. There are a number of key factors that need to be considered though before jumping in;

1)  Website Design – Website surfers will purchase link(s) only if they trust your directory. Having a nice unique designed site would build their trust and improve your odds of generating revenue. A good, well structured site will bring an incredible amount of users.

2) Google PageRank - PageRank is a very crutial factor that determines if your web directory is able to generate some profits. Users tend to trust your directory more with higher ranking. However you need to be aware that to really generate any benefit your site needs to have a page rank of more than 5, also the number of backlinks and search engine ranking would be included here.

3) Click Traffic – If your website directory is not popular enough and nobody visits it than it will definitely not attract any advertisers. You have to have a good product if you want advertisers to list their website on your directory.

These are the important type of factors to consider for your directory. Without a good design, users will not trust your website which will lead to less traffic and lower PageRank. So to have a successful directory you will have to work on those factors.

Mostly all directories make their revenue by providing one or both of the following services, which are Paid Submissions and Advertisements. A Paid Submissions is where a website owner pays a certain amount to get listed in your directory. The majority of directories earn their revenue from this method. These are three main listing types:
 
•     Featured Listings usually appear at the top of a certain category before all the regular listing submissions. It is usually in a bold and highlighted format, this is so that featured listing has greater exposure that regular listing which helps the listing to gain more traffic and higher PR. Therefore a featured listing is submitted for a higher fee.
•     Regular Listings are classed as normal listing in a directory. Normal listings in directories are most of the time ordered by PR, but the listing can also be ordered alphabetically, date of submission and so on. This type of listing can be paid or free, the design is usually a basic style with a link and description of the listed website.
•     Reciprocal Listings are a unique type of listing, where the submitter has to link back to your directory in order to get listed. This type of listing can also be paid or free. Usually with a paid reciprocal listing the payment will be for a quicker submission approval rate.

Advertisements have different ways to make money from your directory, which include Sponsor Ads, Contextual Ads, and Directory Affiliate Programs.
•     Sponsor Ads are advertising spaces where a buyer pays you to put his advertisement on the directory’s ads placement. This can be the header banner on your directory, side links or where ever you desire to place the advert. The advertiser’s aim is to search engine ranking position. Text link ads would be a great place to start to look for sponsors.

•     Contextual Ads can earn you money when you visitors click on certain advertisements. The most popular ad campaigns are Google Adsense, AdBrite and BidVertiser.
•     Directory Affiliate Programs are like sponsored ads but instead the advertiser doesn’t pay you to advertise his banner, you simply advertise their banner for free. The way you earn money from this is when you refer a user from your website to buy a product from the advertising website. By the user begin referred from your website you will earn a percentage of the initial payment of the product which the user purchased. Please visit http://www.iwebtool.com/advertise/affiliate/ for more information iWEBTOOL affiliate program.

Directories generally make a lot of money from the two methods mentioned above, from a couple of bucks to couple of thousands a month. Always try to limit the advertisement spaces and concentrate on earning your money through submission listings; if you make the submission listing as a monthly recurring payment you are more likely to have a stable income which means success with your directory.

Using Hubpages for Backlinking

Hubpages is a mag design site where the content is all user-created. Hubpages members create and own the material that they upload on their own page/s called hubs. What makes Hubpages great is the fact that they share ad profit with the contributers, this is done predomenantly  through Google AdSense. The content in the hubs are longer than blogs and created with more depth and thoroughness than other how-to articles. eHow on the other hand operates like a social networking site, with freelancers paid when they contribute how-to articles that provide readers with step-by-step instructions on how to create something or perform a task. eHow article contributors are paid per article they submit. As some hubpage members are also eHow writers and it is usually a beneficial strategy for a hubber to use HubPages to direct traffic to read their eHow articles. Below are some tips on how you can use HubPages to drive traffic to your eHow articles.

* Sign up for membership with HubPages. Start creating articles and take a look at the wish list. The wish list contains a list of topics that are requested by HubPages readers as well as HubPages members. The topics in the list means that articles have not been written yet or the readers want another approach or view to a topic. Take note of those articles that are related to some of your eHow articles. You can also do this in reverse by expanding on a popular how-to article that you wrote for eHow, which you think deserves more in-depth explanation.

* Write about the topics that interest you and publish them on your hub. While you are writing an in-depth article for HubPages, insert a link to your eHow article that is relevant to the topic you are discussing. Identify a word and get the specific URL for your article that appeared in eHow and add that link to the HubPages article you are writing.

* When you log on to your account with HubPages you will be taken to the welcome page. Here you will be able to choose the option to add a link or publish a story. Follow the rest of the instructions to make the link to your eHow article to work. Your HubPages article will show the link in blue.

You can add videos and photographs with your HubPages articles.

HubPages is a revenue sharing site so the website has many features that will allow you to track how many readers actually click on the link to read your article/s in eHow. Understand and respect the restrictions imposed by HubPages when backlinking as the website put them in place to limit or prevent spamming. You can only backlink to two eHow articles that you have published within one article that you will publish in HubPages. Do not expect too many results when backlinking you eHow articles from HubPages as there are a lot of readers who do not like to click on links. Learn how to use effective keywords and phrases to increase the relevance of your eHow articles and increase their

The best approach of any successful search engine marketing strategy is not just trying to achieve online visibility but to really increase your business and ROI or return on investment.  To natually increase your traffic to your webpage and get a high ranking in major search engine result pages require lots of time and effort. For any website, links plays an important role in determining ranking in major search engines. Build maximum quality incoming or inbound links makes your site more search engine friendly. Submitting your website in various directories is one of the best ways to built incoming links in your website. There are various online business directories / trade directories / business portals available on the internet related to your business and industries. You can avail benefits from such online directories by manually submitting your website in the directory related to your business. Directory Submission and How it works Directory Submission requires lots of skilled and experience to get real benefit. Seorank.com.au offers ethical and efficient web directory submission services. We have a SEO team of experienced and knowledgeable with ability to submit your website using most appropriate and targeted keywords. The directory submission process is as follows:

• Find most appropriate online directories/portals for the type of your business, target market (domestic & International)
• You have to submit your product / services to the related product category. It is very essential to find appropriate product category to get more potential enquiries for your product.
• You have to use SEO friendly copy writing while preparing short introduction for your company/product/service. It helps in easy finding of your page from large volume directory.
• You can also add your product photographs with product details.
• You can get enquiries from directories only after approval of your submission.

Directory Submission Benefits Directory submission is one of the best methods of internet marketing. The reason for submitting website in directories is that these online directories are already listed in search engines with good rankings and very popular in their industries. Therefore user can find them very easily. You can also take such benefits by submitting your website in popular online directories. There are many benefits of directory submission as follows:

• Improve Rankings by One Way Links: Generally all online directories provide one way links. By submitting your website in number of directories you can increase incoming or inbound links to your website. Search Engines give more preference to website with more inbound links
• Increase Natural Traffic to your website
• By getting good listing, you can find growth of traffic on your website. You can get good business enquiries from these directories if you have submitted properly and provide fruitful information of your product / company.
• Free Submission can you you a profit at no extra cost.

Generally all directories provide two options for submitting website. o Free Directory Submission o Paid Directory Submission You can submit your website either using paid submission option or free submission option as per your need and budget. Your SEO Company can guide you that which option is more beneficial to you. Manual / Directory Submission is a very time consuming process and needs right efforts for selecting appropriate directory and product category for your business. Our Internet Marketing Services offers valuable services for promoting your website.

Squidoo can be used for Traffic & Link Building

If you are considering using Squidoo for seo can benefit website traffic and link building. So what is a Squidoo?  Squidoo is a website where the user creates a mix between a Wiki page and a blog. The ultimate goal is to be very targeted and also being able to write what you want about the subject you choose.

Getting Website Traffic from Squidoo

Using Squidoo for website traffic is beneficial because it drives very specific traffic to your website. Your lens is created about one subject so it's area of focus is very narrow. Because of that, people that visit your lens are only interested in one thing and when they get to your website, they're still only interested in one thing. Using Squidoo for Backlinking

Link Building Using Squidoo

Link building can be the most time-consuming and hardest part of an Internet marketing company's job. Imagine being able to control anchor text, destination url, page positioning and page content? With Squidoo, you can!

Those familiar with seo know that you should concentrate on deep linking within your website. The links that get created without your knowledge (or in your honor) are often pointed at the homepage. However, that's not usually your money maker, an interior page is. Using Squidoo to deep link to interior pages and hopefully get them indexed on Google's first page. Make sure you spend some time creating a good lens. Just like anything else on Google, if it has quality content that's relevant and meaningful, you may see your page rank increase. Using that high page rank to deep link to your website is a best case scenario.

Google & Squidoo

Squidoo has tried very hard to make sure that the few don't ruin it for the many. In the past, spammers tried to misuse Squidoo for the deep linking possibilities mentioned above. That's why I warned you – it must be relevant, meaningful content.

Final Thoughts on Squidoo

It's worth it to give using Squidoo for seo a shot. It'll take an hour to setup your first lens but it's well worth it. I will continue to work on my Squidoo lens and I will encourage my friends and clients to do the same.

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