iShares Digital Assets AG has made a significant move by launching a Bitcoin exchange-traded product (ETP) on the SIX Swiss Exchange. This development marks a milestone as the 20th issuer of ETPs with crypto-assets as underlyings on the exchange. The iShares Bitcoin ETP is the first product linked to Bitcoin listed by the asset manager, providing investors direct access to the cryptocurrency through a regulated, exchange-traded structure.
SIX Swiss Exchange highlighted that each ETP is fully backed by bitcoins held with Coinbase Custody International Limited, a licensed custodian. The product is traded in Swiss francs and is supported by market makers to ensure liquidity, offering a secure investment avenue for those looking to enter the crypto space through traditional financial channels.
In the realm of crypto ETPs, the iShares Bitcoin ETP joins a pool of 487 such products available at SIX, expanding the range of options for investors seeking exposure to digital assets. The exchange reported that in the first seven months of 2025, the 194 crypto ETPs listed at SIX generated CHF 2.3 billion in trading turnover across 116,000 trades, marking a significant increase from the same period in 2024. Bitcoin emerged as the dominant player, accounting for 36.1% of the trading volume year-to-date, followed by Solana at 23.0%.
Omar Moufti, crypto product strategist at iShares, emphasized the role of ETPs in bridging the gap between crypto and traditional finance, citing their efficiency and convenience. He noted that the iShares Bitcoin ETP is tailored to offer institutional investors a stable and reliable means of gaining exposure to Bitcoin, aligning with the growing demand for regulated crypto investment products.
Commenting on the launch, Danielle Reischuk, senior ETFs and ETPs sales manager at SIX Swiss Exchange, highlighted the exchange’s commitment to expanding the range of digital asset products available to investors. The introduction of the iShares Bitcoin ETP further solidifies SIX’s position as a leading venue for innovative investment solutions, catering to the evolving needs of market participants.
While iShares Digital Assets AG is recognized for its global ETF range spanning equities, fixed income, and alternative strategies, the foray into Bitcoin ETPs signifies a strategic move to tap into the burgeoning interest in cryptocurrencies among institutional and retail investors alike. The launch of the iShares Bitcoin ETP underscores the company’s dedication to diversifying its product offerings and meeting the evolving demands of the investment landscape.
In conclusion, the introduction of the iShares Bitcoin ETP on the SIX Swiss Exchange reflects a broader trend in the financial industry towards embracing digital assets and providing investors with regulated avenues to access cryptocurrencies. As the crypto market continues to mature, initiatives like the iShares Bitcoin ETP contribute to enhancing the legitimacy and accessibility of digital assets within traditional financial frameworks, paving the way for greater adoption and integration of cryptocurrencies into mainstream investment portfolios.
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