KLN Logistics Group Limited unveiled its new brand identity with a spectacular event at its Hong Kong Headquarters. The rebranding initiative was marked by a record-breaking attempt involving 286 children from various schools in Hong Kong, aiming for the title of “Most People Playing Heads or Tails Simultaneously” by GUINNESS WORLD RECORDS™. The event not only showcased KLN’s commitment to community care but also supported the UNICEF HK, reflecting the company’s dedication to social responsibility and diversity.
The children’s participation in the event symbolized their potential to create positive change in the world. By decorating a sculpture with coins, they demonstrated that even small contributions can make a significant impact on improving the lives of vulnerable children globally. This initiative underscored the joint efforts of KLN and UNICEF HK in advancing children’s rights and well-being across various sectors, including health, education, and nutrition.
The centerpiece of the event was the unveiling of the “Token of Appreciation” sculpture created by renowned Hong Kong designer Professor Hon Bing-wah. The sculpture, adorned with international coins, symbolized gratitude and goodwill, echoing Hong Kong’s transformation from a fishing village to a global financial center. It served as a reminder of past achievements and a source of inspiration for future endeavors, reflecting Hong Kong’s resilience and progress amidst change.
UNICEF HK’s Chairman, Judy Chen, expressed gratitude for KLN’s donation to support children in need worldwide, emphasizing the importance of collaborative efforts in creating a better future for vulnerable communities. The event exemplified KLN’s commitment to fostering community engagement, sustainable development, and innovation, aligning with its mission to deliver value to clients and society.
KLN, listed on the Hong Kong Stock Exchange, is a prominent Asia-based logistics provider with a diverse business portfolio spanning supply chain solutions, international freight forwarding, e-commerce, and infrastructure investment. The company’s global presence in over 59 countries underscores its strategic positioning in emerging markets and commitment to corporate sustainability.
As KLN continues to uphold the principles of social responsibility and community engagement, its Executive Director and CEO, Vic Cheung, reiterated the company’s dedication to serving the community and collaborating with stakeholders to drive positive change in Hong Kong and beyond. Through its comprehensive logistics solutions and commitment to excellence, KLN aims to empower clients and contribute to the sustainable growth of the logistics industry.
Looking ahead, KLN remains resolute in its pursuit of leadership through action, emphasizing humility, community service, and collaboration as core values. By fostering partnerships and embracing innovation, KLN is poised to lead the industry towards a more sustainable and inclusive future, embodying its commitment to social impact and corporate citizenship.