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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Book…


The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Book...

Price: $29.99

The top-selling investment guide, The Little Book of Common Sense Investing, brings fresh insights, updates, and perspectives on smart market practices. This legendary work from mutual fund pioneer John C. Bogle unravels his secret to successful investing: low-cost index funds. Bogle explains the simplest and most efficient strategy for long-term wealth creation: purchase and retain, at a minimal cost, a mutual fund that mirrors a broad stock market index like the S&P 500.

Despite the stock market’s roller-coaster ride since the first publication of The Little Book of Common Sense in April 2007, Bogle’s investment principles have proven resilient and beneficial. The tenth-anniversary edition preserves the original long-term outlook while incorporating updated data and fresh information. Bogle also introduces two new chapters to guide investors on asset allocation and retirement investing.

A portfolio centered on index funds is the only investment that effectively secures your fair share of stock market returns. This approach is championed by Warren Buffett, who commended Bogle, saying, “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. Jack’s advocacy for ultra-low-cost index funds has helped millions of investors achieve greater returns on their savings than they would have otherwise. He is a hero to them and to me.”

Bogle demonstrates how to leverage index investing to meet your financial goals, drawing support from some of the world’s leading financial minds, including not only Warren Buffett but also Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, and Cliff Asness of AQR.

This fresh edition of The Little Book of Common Sense Investing provides a secure strategy to build your financial future. Construct a widely diversified, low-cost portfolio, without the hazards of individual stocks, manager selection, or sector rotation. Ignore fleeting trends and marketing buzzwords, and concentrate on what succeeds in the real world. Understand that stock returns are driven by




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