The Specialty Coffee Association (SCA) has revealed the education program for the upcoming World of Coffee Geneva 2025 event, scheduled for June 26-28 at Palexpo SA. The program features over 60 free lectures and 25 hands-on workshops aimed at empowering professionals in the specialty coffee industry. This initiative aims to equip individuals with the necessary tools and knowledge to drive innovation and leadership within the global coffee sector.
Kim Elena Ionescu, the Chief Strategy & Insights Officer at the SCA, emphasized that this year’s educational program focuses on practical and forward-thinking learning experiences tailored to meet the current demands of the industry. The Lecture Series, free for attendees, aims to inform, inspire, and connect the global coffee community. Additionally, fee-based workshops will provide a deeper exploration of key industry topics and skills that complement the SCA’s certificate programs.
Early registration for the World of Coffee Geneva workshops is highly recommended, with a diverse range of workshops planned over the three-day event. The workshops cover various themes such as market readiness for green coffee producers, sensory training, sustainable coffee blends, leadership skills, and business intelligence dashboard development, among others.
Moreover, the complimentary Lecture Series at World of Coffee Geneva will delve into urgent and emerging topics across three thematic tracks: Science, Business, and Sustainability. The Science sessions will explore chemistry, sensory qualities, and innovations in coffee research, offering a comprehensive insight into the latest developments in the field.
Business sessions will address the current landscape and future direction of the specialty coffee industry, focusing on topics such as smart strategies for small companies to scale up, leveraging industry trends for success, and building customer loyalty. These sessions aim to equip industry professionals with the knowledge and strategies to navigate the evolving coffee market successfully.
Sustainable sessions at the event will emphasize environmental responsibility, social equity, and collaborative strategies within the coffee industry. Topics will include carbon footprint reduction strategies, equitable compliance, and initiatives promoting biodiversity, transparency, and collaboration in the coffee sector.
World of Coffee Geneva is Europe’s largest international specialty coffee trade show, expecting over 13,000 professionals from 160+ countries. With approximately 450 exhibiting companies, the event provides a platform to showcase products, network with industry leaders, and engage with global coffee buyers. The event sponsors include prominent names in the industry, offering exclusive cultural activations and experiences for attendees.
Registration for World of Coffee Geneva 2025 is now open, with exclusive discounts available for SCA members. For those interested in exhibiting or sponsorship opportunities, they can reach out to the event organizers for more information. The SCA aims to foster a global coffee community and support initiatives that drive the specialty coffee industry towards a more sustainable and equitable future.
For further details on the event schedule and registration, individuals can visit the official World of Coffee website. The SCA continues to elevate coffee quality standards and connect a growing global community through its research, standards, education, and events, positioning itself as a key player in advancing the specialty coffee industry.
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