B3 Brazil, the country’s stock exchange, has introduced an innovative AI assistant to cater to the growing number of novice investors in the region. With the surge in individual investors reaching approximately five million from around 600,000 in 2017, there is a notable interest in navigating the intricacies of the financial world, especially among the younger demographic aged 25 to 39, predominantly millennials.

To support these new investors, many of whom do not have access to professional financial advice due to their limited investment capital, B3 has enhanced its existing online investment education platform with a conversational AI assistant, offered free of charge. Unlike traditional financial advisors, B3’s AI copilot does not provide stock recommendations or broker suggestions. Instead, it serves as a user-friendly tool to decode complex financial jargon and deliver expert-curated information on various investment topics such as stocks, bonds, brokerage selection, and other financial instruments.

Christianne Bariquelli, Superintendent of Education at B3, emphasizes the significance of bridging the gap between investment knowledge and actionable insights for Brazilian investors. The AI assistant aims to serve as a reliable source of information, particularly for individuals who are new to investing or seeking to validate the financial advice they receive from other sources.

The growing interest in investing in Brazil can be attributed to several factors, including the increased focus on financial literacy, technological advancements making digital investing more accessible, and the decline in interest rates from 2018 to 2021, creating a shift towards alternative investment opportunities beyond traditional savings accounts.

With the median investment amount decreasing over the years, indicating a broader participation in the stock market by the middle class, B3’s efforts to democratize access to financial education are evident. Marcos Garavini Siffert, an experienced investor, acknowledges the AI assistant’s role in empowering individuals to venture into the world of investments confidently, moving away from conventional savings accounts towards potentially higher-yielding investment options.

The AI assistant, powered by Microsoft Azure OpenAI Service and Azure AI Search, offers a personalized and interactive learning experience for users, enabling them to receive instant responses to their investment queries. By collaborating with industry experts, regulators, and influencers, B3 ensures the accuracy and relevance of the information provided by the AI assistant, reinforcing its role as a trustworthy educational resource for aspiring investors.

As the AI assistant continues to gain popularity, assisting thousands of users daily, B3 remains committed to enhancing financial literacy and expanding access to investment knowledge across Brazil. By leveraging technology to educate and empower individuals in making informed investment decisions, B3 aims to contribute to the growth of the Brazilian economy by fostering a culture of investment participation and capital market development.