B3 Brazil has witnessed a remarkable surge in the number of individual investors, with around five million Brazilians actively engaging in the country’s financial markets, a significant increase from about 600,000 in 2017. This influx of new investors, predominantly aged 25 to 39, reflects a growing interest in financial literacy and investment opportunities among the younger generation in Brazil.

To support these novice investors, many of whom have modest investment portfolios that may not attract professional financial advisors, B3, the Brazilian stock exchange, has introduced a user-friendly AI investment assistant. This innovative tool serves as a valuable resource for individuals looking to navigate the complexities of the financial landscape by offering curated answers to their investment-related queries.

Unlike traditional financial advisors, B3’s AI assistant does not provide stock recommendations or investment advice. Instead, it acts as a knowledge hub, helping users understand financial jargon, explore various investment options such as stocks, bonds, and brokerage services, and gain insights into complex financial instruments. By bridging the gap between information and action, the AI assistant aims to empower Brazilian investors at the early stages of their investment journey.

The growing interest in investing among Brazilians can be attributed to several factors, including the increased prominence of financial education, advancements in technology facilitating online investment platforms, and a significant decline in interest rates in Brazil between 2018 and 2021. As a result, more individuals are exploring investment opportunities beyond traditional savings accounts, which previously offered higher returns due to double-digit interest rates but are now yielding lower returns amidst decreasing interest rates in the country.

One key aspect of B3’s initiative is the democratization of investing, with the median investment amount decreasing over the years, indicating broader participation in the stock market by the middle class. This shift underscores the importance of providing accessible financial education and resources to enable individuals to make informed investment decisions and diversify their portfolios.

The AI investment assistant offered by B3 complements its existing educational resources, such as articles, videos, and online courses, by providing instant answers to users’ queries. By leveraging generative AI technology, the assistant ensures a more engaging and interactive user experience, allowing individuals to receive tailored explanations and guidance on investment-related topics in a conversational manner.

Furthermore, B3 has collaborated with regulatory authorities and industry experts to enhance the accuracy and reliability of the AI assistant’s responses. By incorporating insights from banking professionals, brokers, and influencers, B3 ensures that users receive up-to-date and verified information to support their investment decisions.

Looking ahead, B3 aims to expand the reach of its AI investment assistant by exploring partnerships with banks and brokerages to integrate the tool into their platforms. By promoting financial literacy and fostering a culture of informed investing, B3 seeks to contribute to the growth of Brazil’s capital markets and economy, empowering individuals to secure their financial future through strategic investment practices.