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MKT Data – Global Stock Exchanges

London Stock Exchange Group Boosts Client Services with Amazon Q Business

The London Stock Exchange Group has implemented Amazon Q Business to enhance client services in the post-trade sector, as detailed in a recent blog post. The financial industry heavily relies on swift access to information, and any delays or communication barriers can impede operations. By leveraging AI technology, such as Amazon Q Business, organizations can streamline processes by providing instant responses and aiding in navigating intricate systems. This transformative tool ensures that crucial data is readily available, promoting efficiency and minimizing the chances of miscommunication.

London Stock Exchange Group, through its subsidiary London Clearing House (LCH), faces the challenge of managing risk across various asset classes like interest rates, equities, and commodities. As part of the group’s commitment to enhancing customer support and overall success, they have been exploring innovative AI solutions. The focus has been on developing a conversational assistant that is user-friendly and can adapt quickly to changing information. Amazon Q Business, with its Retrieval Augmented Generation (RAG) capabilities, emerged as a suitable choice for LCH to pilot its AI-driven client services agent application.

The business case for LCH involves responding to diverse customer queries efficiently. Traditionally, the client services team relied on FAQs and internal knowledge centers to address member inquiries. However, to elevate customer service and empower employees, LCH sought to integrate generative AI to handle individual queries. By leveraging Amazon Q Business, the aim was to expedite information retrieval within client service workflows, ultimately enhancing response times and accuracy.

The project unfolded through collaborative efforts between LCH and Amazon Web Services (AWS), involving several key stages. The ideation phase encompassed evaluating various large language model approaches and technologies, leading to the selection of Amazon Q Business for its advanced search capabilities and ease of deployment. Subsequently, the knowledge base was established by integrating data sources such as FAQs, CRM software, and internal repositories into the Amazon Q Business framework. Rigorous testing ensured the accuracy and performance of the AI-generated responses, showcasing notable improvements in response times.

The phased rollout of the AI assistant marked a significant milestone for LCH, with plans for future integration with email and CRM systems to expand its utility within London Stock Exchange Group. The solution overview highlighted the intricate architecture behind the LCH-built Amazon Q Business application, emphasizing secure access, data indexing, and validation mechanisms. Through a custom user interface and Lambda functions, LCH successfully deployed the AI assistant, enabling quick and reliable responses to customer queries.

The validation process, including the comparison of AI-generated responses against a golden answer knowledge base, underscored the reliability and efficiency of Amazon Q Business in supporting LCH’s client services. By leveraging cutting-edge AI technology, LCH has not only improved customer experiences but also boosted staff productivity in a complex financial landscape. This strategic adoption of Amazon Q Business exemplifies LSEG’s commitment to leveraging generative AI to drive operational excellence and enhance customer interactions in the post-trade domain.


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